Top Dog Market App

The starting point: a digital leap in the pet food market

Our client, Top Dog Market, wanted a modern digital platform that makes online shopping faster and more convenient for pet owners.

The focus was on simplifying the shopping experience and strengthening customer loyalty with an integrated rewards program.

Preparation: strategic planning and visual foundations

We started the project by defining the target audience together and writing the functional specification. Our top priority was a clear, easy-to-use flow for anyone who shops for a pet.

Design: After the wireframes and prototype, we created a visual identity that fits the Top Dog Market brand while feeling fresh and mobile-optimized.
Product goal: Fast, convenient online shopping anytime, anywhere.
Platform: A near-native experience on iOS and Android.

Live demo – the app runs right in your browser

Get it onGoogle Play Download on theApp Store

Development and technical challenges: connecting to the existing system

The biggest technical challenge was connecting to the existing webshop, which is already well known in Hungary. We had to make sure the inventory data and product information stored in the webshop appears in the app accurately and in real time.

Innovative features that build loyalty:

Top Dog Coin system: a custom, coin-based loyalty program that awards 1 coin for every HUF 100 spent, redeemable as a discount on the next purchase,
Virality (friend referrals): after a successful purchase, both the referrer and the invited friend get a coupon,
Proactive communication: push notifications that deliver promotions and reminders effectively.

Testing and validation:

internal testing of every key process,
pilot users in real-world usage scenarios,
continuous fine-tuning of checkout, coin crediting and coin redemption.

Validation confirmed that checkout is fast and stable, and the loyalty program runs reliably on both mobile platforms.

Results: outstanding numbers after launch

The app went live in the stores in October 2024, and the results speak for themselves:

more than 8,000 downloads shortly after launch,
a stable, convenient way for pet owners to shop on both iOS and Android,
strong loyalty: the coin system and referral discounts have been shown to drive repeat purchases.

A mobile experience built on webshop integration and a well-designed loyalty program delivered tangible business results in a short time.